This is Part One of a series about making the most out of Mobile Advertising with Facebook. In this post, TextualAds explains how to convert members of your Facebook community to the next stage of your funnel as mobile fans.

Integrating Facebook into your Marketing strategy is the easiest way for your community to show love for your brand. This is because the “LIke” button takes the thought out of the process for Facebook users by aligning it as much as possible with real world action.

TextualAds takes your brand deeper into your fan’s offline experience by texting them with announcements, coupons, sales, and other events. But in order to seize the moment, you have to convert your fans from Facebook to Mobile. In this article, learn several ways to make the conversion – keeping in mind that the hard part is already done, because they already “Like” what you offer them.

1. Naming your tab “Mobile”

Upon creating an ad campaign through TextualAds, you have the freedom to choose a name. This flexibility is necessary for brands who have already established a mobile presence on Facebook separate from TextualAds. However, we strongly recommend naming your campaign tab “Mobile”. Within the context of your brand’s page, it resonates within the user’s mind as your brand communicating with them via mobile. From a design perspective, the word mobile is only 7 letters, and is a part of everyone’s daily vernacular. This means little to no education has to be done on your part to increase adoption of opting into your TextualAds.

2. Default Landing Tab

If you are like CocaCola and have more than 10,000 Likes, Facebook allows you to determine which Tab visitors land on when visiting your Page. This affords you the opportunity to make your TextualAds campaign your default landing tab. For more information about choosing a default landing tab, read here.

3. Clear Calls-to-Action Throughout Your Facebook Page

If your TextualAds campaign is not your default landing tab, placing a clear call-to-action on your default landing tab makes it easier to drive visitors to the tab. Whether a large arrow pointing to the tab, or a regularly-scheduled wall posts prompting visitors to sign up for SMS Alerts, this is another method that we consider “low-hanging fruit.”

4. Facebook Ads

Get two birds with one stone by creating a Facebook Ad campaign for your TextualAds campaign. This method allows you to recruit Facebook users to Like your Page, along with getting new and existing fans to sign up for your TextualAds campaign. Simply follow the normal process for creating a Facebook Ad, and link it to the “Mobile” tab URL provided after creating your TextualAds campaign. Learn more about creating a Facebook Ad Campaign here.

5. “Write Something Here” box

As another piece of low-hanging fruit, placing text in the editable box on the left sidebar that prompts visitors to “click the mobile tab”. This is effective because of the large percentage of visitors that view your Page profile picture and the text directly underneath.

6. Promotions on Your Wall

If your Page is like other Pages, most of the action unfolds on your Wall. Offering promotions and incentives for users to sign up for your TextualAds campaign can be effective, especially when posted onto your Wall. This puts the promotion into the news feeds of your Facebook community, and allows them to reach the “Mobile” tab even when they aren’t on your Page.